What do you do?

I work full time as an artist and illustrator. I do album covers, t-shirt designs and posters for bands and artists as well as logos and other kinds of illustrations.
I run my own business and I´m registered for VAT

What does it cost?

The Start-up price for any job is 150 EURO but prices vary a lot from there since every design is unique in its own way.

I get a lot of questions on how much a design costs and I really can´t say much about it until I know what you are looking for.

It´s a good idea to come up with a budget for the artwork before contacting me. This way I can have your budget in mind when calculating the time needed, doing initial sketches, considering ideas and techniques.

The final cost depends primarily on how many hours the client wants me to put down on a mission. Generally speaking, one can say that the more details and figures, the longer it takes. If the assignment is of a character where I am to create a whole concept, then of course the time requirement is greater than that of an assignment where everything is precisely specified.

How fast can you complete an assignment?

The short answer:  It depends. Contact me!

I´m most often booked for about 1-2 months in advance.
Since I work full time I can plan my projects and usually I’m able to deliver quickly once sketches are approved. An album cover, for example, usually takes 2-4 weeks to complete, depending on the complexity of the piece. A simple illustration can be finished in a few days. My availability varies depending on current clients, so contact me and we can work something out.

How does it work with deadlines and delivery?

At the ordering of the work we agree on a deadline. I’m historically very good at following them, but just like in any industry circumstances beyond my control may occur. When the work is finished I will invoice the client and will send high resolution files after the invoice is paid, unless we have agreed otherwise.

How do we know that the end result will be satisfactory?

I have an ongoing dialogue with the client where we try to find the appropriate reference points and can make continuous changes.
I always present at least a quick sketch for approval before the original work begins.

We want to work with you, how does it work?

Before you contact me it would be a good idea to consider the following:
Idea – Do you have an initial idea? Describe it in as much detail as possible.
Budget – How much will it cost overall?
Payment – Who pays for my work? (The record/merch company or the band)

 

IDEAS
Take a good look at my previous work and pick out a few pieces that are in line with the style you have in mind. If there’s anything you absolutely want to avoid, tell me about that too. If you’re a band, send links to your music and other album art you find appealing.

 

BUDGET
I get a lot of questions on how much a design costs and I really can´t say much about it until I know what you are looking for. Every design is unique in its own way. The price depends on factors as technique, complexity of the design and detail, it´s really about how much time I can put into the commission. It´s a good idea to come up with a budget for the artwork before contacting me. This way I can have your budget in mind when calculating the time needed, doing initial sketches, considering ideas and techniques.

 

SKETCHING
When we have agreed on a budget, concept, and timescale, I usually start by creating rough sketches. There’s plenty of room to bounce ideas around and discuss look and feel at this stage. I’ll suggest techniques, choice of colors, mood, and more. Remember that this is an early stage, and that sketches do not reflect the final result – it’s more about composition. I’d rather put more energy into the final piece than trying to produce great sketches, so please don’t be afraid if the sketches do not reflect the quality of production you’d expect in a finished piece. The goal of this part of the process is not to create something pretty, but to establish what should be pretty in the finished piece. E.g., should the giant swan looming above ancient technology be on the left or right side of the picture? Should the sky be blood red or blue? It’s important that you’re happy with the direction at the end of this stage, because the further we progress after this the harder it is to make changes.

 

ORGINAL
When you’re happy with the sketches and direction of the project I’ll begin working on the original. I’ll keep you up to date and will expect you to be available to respond to any queries and give feedback.

If I’ve been working by hand then I’ll digitalize the picture at the end of the process and add the finishing touches – there’s room to change color shades, light/dark, contrast, etc. When you’re satisfied with the picture I’ll prepare it for delivery.

 

 

DELIVERY
After I recived payment I will deliver the hi-resolution artwork files. Normally as a TIFF or Photoshop file.
I always keep the originals if there is an actual original piece, like a drawing or a painting.

Do you have any finished illustrations to sell?

I have some already finished illustrations ready for sale. Take a look at the “Available artwork” section in the SHOP

Layout – what do you need?

What do you need if you are to do the whole layout for a printed product?

 

FILES
All materials that I am not to produce should be ready when I receive it, such as text (in Word), pictures (preferably .tif, 300 DPI) any logos (preferably vector format .eps or .pdf. If vector formats are not available, then high resolution .tif or possibly .psd.

 

TEMPALTES
I need the templates and color profiles from the printer that is going to be used.
Include all fonts used, and do not forget to include any barcodes.

T-shirt designs – what to consider

What do I need to consider when it comes to t-shirt design?
The size of the print and the number of colors are importan factors when it comes to t-shirt designs.
T-shirts are normally screen printed, which is not the same as your typical four color printing on paper.
The more nuances of color the more expensive it is to have it printed.
If you’re tight budget, this might be worth to consider before you order anything from me.

Please contact either me or your screen printing company if you are unsure.

Who owns the rights to the picture?

We will jointly agree on this upon ordering but the most common agreement is a form of licensing.

You are then free to use the image in the ways we AGREED upon. If we agreed upon me making a t-shirt design you are NOT allowed to do stickers, album covers, backdrops and so on from it without checking with me first. ( if you release a song as a 7” and the label then puts it out on tape, CDs LPs and digital download but only compensate you for the song for the 250 7” it wouldn’t feel ok with you right?)

What techniques do you use?

The technique best suited for the task. I work in many different media – drawing, gouache / watercolor, oil painting, digital painting, collage…

What tools do you use?

I use Photoshop, InDesign, Illustrator and CorelDraw
When painting digitally I use a Wacom Intous 5 tablet and Photoshop.

When drawing I use A3 size papers or larger. I normally use 6B-2B leads in sizes 0.3-0,7, graphite powder and Mono Zero erasers.

When Painting in oil I use different brands of colors and varnishes. I paint on primed MDF-panel. I´m interested in materials so I tend to try new stuff all the time, I use some airbrush colors, some markers and try different techniques.

I live in a small town so I can afford to rent decent sized studio that is packed with stuff. I have a good camera, a scanner and a large format printer and computers

 

Your images have different style and character. Why is that?

I try to find the right expression for the right project, instead of forcing a specific style onto a client I try to make an image that reflects the music as good as possible.
Different techniques also have different characteristics; making the same design in oil on canvas will not be the same as drawing it.

 

I guess that style is crucial to any artist, band and designer and its more or less present.
When the artist style is too predominant in an album art I often feel that something is wrong… Is it a new painting by Seaford Necrocall or a new album by Disnecrogory? Is Disnecrogorys music just a soundtrack to the artwork, sometimes one can get that feeling…

We are short of ideas, but we need an illustration – can you help us?

Yes, it is common that I develop already existing concepts or create new ones from scratch.
Contact me and we will work something out!

Can we meet and discuss the project and look at your past works?

Absolutely! I have a spacious studio/office at Vasaplan 1 in Mjölby.

Do you only do album covers for metal bands?

Absolutely not, but this is what I have the most experience with. I also do layouts, book covers, book illustrations, posters, t-shirts and more.

What kind of education do you have?

Linköping University, Sweden:
Bachelor of Arts (180 credits) in art history and visual communication.
Master of Arts (60 credits) in art history and visual communication.
Master of Arts (120 credits) in culture and media production.

How long have you been drawing?

I made my first abstract works at one year of age. “Red and blue over pale” – chalk on wallpaper (1979).

Do you sell the original picture?

Yes and no. Usually I do not sell original illustrations, for example album covers. If that happens, it is primarily the client who is the buyer.
A illustration usually includes only the right to use the image. The physical original image, such as a drawing or painting, is generally not included.

Though, I do of course sell my own paintings. If interested, please contact me.

I really like your illustrations and would love to hang one on the wall. Can I buy one?

Yes, I am selling my prints take a look in the SHOP!

Do you do tattoo motives?

No, I do not usually accept assignments of that character.  Consult a tattoo artist, they do that stuff every day and know what works.

My dad turns 60 and really likes his dog Cerberus. I have a instagram photo that’s beautiful. Can you draw it in pencil?

No, I do not usually accept assignments of that character. There are many others who do that.

“Hi, we are a start-up hard rock band from Knäckebröhult who like your pictures! Can you do a free cover for our full-length album we might record when perhaps we get a record deal? We have no money, but we promise to tell all our friends and our four followers on facebook about your work!”

I work full time in illustration to pay rent and buy food, paper, paint, etc. This means that just like all of the others who work, I do need to be paid.